What started as a spark of an idea was turned into a reality by the MAD Design Group who launched its multi-award winning EcoSmart Fire brand in 2004.With representation now in over 75 countries, MAD’s passionate drive behind EcoSmart Fire not only saw the brand positioned as the pioneers of the global bioethanol fireplace industry but also keeps it at the forefront of innovation as it continues to set benchmarks in design, originality, safety and sustainability.